Addison
Comment
Beckon
Exploited
I found the webzine from the Artists’ Television Access (ATA) called Exposure. It is a very simple and plain but I find it interesting because of the content. The managing editor writes, “Most of the authors in this issue consider their respective topics as mediated through a camera lens—which helps to frame their subject both visually and conceptually.” But what got my attention was an article that had a video attached to it, just like a typical magazine article with accompanying pictures, this video showed what the author was communicating. But there was also little redundancy, the video supported the article and the article supported the video. Neither one was self-supportive, yet put together they are powerful. I think this is known as synergistic. I do prefer print magazines in general but, so far, they lack video player capabilities.
I picked up a recent copy of Sunset magazine because it had a beautiful cover. A picture of a trailer parked near the coast at a campground. It sounds simple, almost boring, but I engaged with it. I wished I was there. And if cover art makes an onlooker wish they were in that picture, then chances are they’ll pick it up. So I picked it up and enthusiastically--now I can’t say that I really do anything enthusiastically anymore, so this is a big deal--flipped through it enough to find another picture of the trailer, a 23 foot long fully equipped Airstream. I have a thing for Airstreams, and so do a lot of people because they are still being made to look the way they did fifty years ago. With their bright aluminum skin and rounded corners, they have achieved iconic status and people want them. I want one. So I read the article about a couple who goes on a road trip with a brand new Airstream and visits some of California’s best campgrounds. I liked it, so I examined the rest of the magazine and found other great pictures of food dishes with easy to follow recipes, and some home improvements. Stuff that interests me so I think I’ll read Sunset again.![]() |
| Hunter and Brandon after 25-hour race |